74% of UK residents care that their data is stored in the European
Union, according to SurveyMonkey’s latest research on the General Data
Protection Regulation (GDPR)
LONDON--(BUSINESS WIRE)--May 23, 2019--
SurveyMonkey, a leading global survey software company, announced today
it has launched a European data centre that will be available this month
to new enterprise customers. The public cloud infrastructure enables
SurveyMonkey to host data locally for customers located or doing
business in the region, an important priority for European
organisations. SurveyMonkey’s infrastructure investment demonstrates its
commitment to delivering a world-class product experience for enterprise
customers across the European region where the company maintains a large
“The launch of our European data centre is a key milestone in
SurveyMonkey’s growth strategy, one that supports the expansion of the
company’s international footprint and the acceleration of our enterprise
sales motion,” said Zander Lurie, chief executive officer at
SurveyMonkey. “More than a third of SurveyMonkey’s revenue comes from
customers outside of the United States, with a significant portion of
that coming from Europe. Our cloud investments enable us to grow that
business by delivering the data control, security and best-in-class user
experience that global enterprises demand.”
The cloud investment is part of a broader focus to help enterprise
customers have better control over their data residency. Security,
compliance and privacy are top priorities for SurveyMonkey, with
increasing operational rigour around protecting data throughout its
portfolio of products, integrations, and infrastructure.
Migrations for existing enterprise customers are expected to take place
later in 2019. A final migration for self-serve customers is planned for
a later time.
Latest SurveyMonkey research on General Data Protection Regulation
(GDPR) reveals consumer sentiment, one year on
Since GDPR went into effect in May 2018, UK residents have become much
more aware of the regulations and what they mean for them, according to
new research conducted by SurveyMonkey in May 2019.
Despite this greater awareness, only 56% of UK residents are confident
that they know where their data is stored, but 74% say it’s important
that their data is stored in the European Union.
The latest research also reveals what UK residents say will increase
their confidence. Organisations can take matters into their own hands
and give customers what they need to feel secure, from having security
policies that are easy to understand, to providing the ability to make
choices regarding their data. More on this research can be found here.
SurveyMonkey operations in Europe
The European data centre launch follows the company’s acquisition
of Amsterdam-based Usabilla in April 2019, and the hiring
of international sales leaders based out of its Dublin European
headquarters, to drive adoption of the SurveyMonkey platform among
mid-market and enterprise organisations across the region.
Customers currently use SurveyMonkey products in 16 different languages,
and deploy surveys written in 57 languages.
SurveyMonkey (Nasdaq: SVMK) is a leading global survey software company
on a mission to power the curious. The company’s People Powered Data
platform empowers over 17 million active users to measure and understand
feedback from employees, customers, website and app users, and the
market. SurveyMonkey’s products, enterprise solutions and integrations
enable 350,000+ organisations to solve daily challenges, from delivering
better customer experiences to increasing employee retention. With
SurveyMonkey, organisations around the world can transform feedback into
business intelligence that drives growth and innovation.
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