SurveyMonkey Introduces Expert Solutions to Test Product and Marketing Concepts
“For years, researchers have been forced to choose between either hiring an expensive agency that takes months to deliver insights or simple DIY methods that tax internal resources,” said
The increasing competition in global markets encourages insights professionals and marketers to test ideas with consumers ahead of launch, but time and expertise are significant barriers for many. Expert Solutions productize agency-caliber expertise and bring the ease of a DIY research tool for customers at any experience level.
The solutions combine the best in
These seven new Expert Solutions will allow customers to collect feedback from their target demographic on a wide range of business ideas, including:
- Ad Creative analysis: measures the effectiveness of ad campaigns
- Product Concept analysis: validates product concepts and ideas before market launch
- Video Creative analysis: measures the impact of video creative
- Packaging Design analysis: ensures new package designs are optimized for the shelf
- Logo Design analysis: measures the visual appeal of new logo designs
Nameanalysis: tests brand and product names before market launch
- Messaging & Claims Analysis: tests messaging statements and taglines
Survey results are analyzed through AI-Powered Insights, which use machine learning to identify common patterns from the respondent data. These results further highlight how the concept performed across the demographic groups and attributes customers selected for their study. AI-Powered Insights eliminates time-consuming manual processes and delivers insights, fast.
Visit SurveyMonkey Expert Solutions to get started today.
About SurveyMonkey Market Research Solutions
SurveyMonkey Market Research Solutions make it easy to collect quality data from a target audience, fast. The on-demand market research offerings include flexible surveys that allow customers to design their own market research, the integrated SurveyMonkey Audience panel that provides instant access to 80M+ respondents worldwide, and research services like survey translations, programming, and reporting. Companies like IBM, Allbirds, and
Source: SurveyMonkey Inc.